For local service-based businesses, Instagram retargeting ads can be a powerful tool to increase conversions, improve brand awareness, and generate more revenue. Here’s why and how local service-based businesses can use Instagram retargeting ads and some strategies to get started.
Why Use Instagram Retargeting Ads?
Instagram retargeting ads allow local service-based businesses to reach users who have already shown an interest in their services. By targeting users who have engaged with your brand on Instagram, you can increase conversion rates and maximize your advertising budget. Retargeting ads can also help to improve brand awareness by reminding users of your business and the services you offer.
How to Use Instagram Retargeting Ads?
To use Instagram retargeting ads for your local service-based business, you’ll need to create a custom audience based on users who have interacted with your brand on Instagram. This can include users who have engaged with your Instagram posts, visited your website, or interacted with your Instagram ads. Once you’ve created a custom audience, you can create an ad campaign that targets those users specifically.
Here are some strategies to help you make the most out of your Instagram retargeting ads:
- Service Retargeting: If a user has visited a specific service page on your website but did not make an appointment, you can retarget them with ads that feature the same service. This can remind them of the service and encourage them to make an appointment.
- Abandoned Appointment Retargeting: If a user has started to book an appointment but did not complete the process, you can retarget them with ads that feature the service they were interested in. This can encourage them to complete the booking process and make an appointment.
- Cross-Selling Retargeting: If a user has booked a service with your business, you can retarget them with ads that feature related or complementary services. This can encourage them to book another service and increase your overall revenue.
- Email List Retargeting: If you have an email list, you can upload it to Instagram and retarget those users with ads. This can help you reach users who have already shown an interest in your business and services.
- Lookalike Audiences: You can create a lookalike audience based on your custom audience. This means that Instagram will target users who have similar interests and behaviours to the people who have already engaged with your business on the platform. This can help you reach new potential customers who are more likely to be interested in your services.
In conclusion, Instagram retargeting ads can be a powerful tool for local service-based businesses to increase conversions, improve brand awareness, and generate more revenue. By using effective retargeting strategies, local service-based businesses can make the most out of their advertising budget and reach potential customers who are more likely to convert into a sale.